Trust Acting Chair John Elkington responds to the Olympic opening ceremony with a blog post in the Guardian

Trust Acting Chair John Elkington responds to the Olympic opening ceremony with a blog post in the Guardian

John Elkington wants the sustainability equivalent of the Olympic opening ceremony, not just wowing the world for a day but creating real long-term change.

http://www.guardian.co.uk/sustainable-business/sustainability-with-john-elkington/sustainability-games-agenda-boyling-point