Future Cities Catapult and LLDC, Capstone Project on the Queen Elizabeth Olympic Park
We are excited to be working with the Future Cities Catapult and LLDC on the Capstone Project. We are looking forward to co-creating a solution with the Silver Linings, groups of potential Queen Elizabeth Olympic Park users who are over 50, convened by our partner, Groundwork London. We aim to find ways of encouraging them to use the park in order to be physically active and reduce their risk of social isolation and digital exclusion.
Having initially taken the advice of the groups we now know what their current understanding is of the park and it’s offering, the activities they are interested in (and not interested in) and how they travel around the local area. We are therefore now well informed to supply the relevant information to encourage them to visit the park.
We know that local newspapers are the best way to make first contact and are investigating the use of SMS / text messaging to provide up to date and timely information about what’s going on. We also hope to provide incentives in the form of discounts from the park’s many café’s.
The next step will be to present the groups with some examples of what we might say about what’s going on in the park, how to get there and how, where and when we might say it in order to refine and trigger more ideas.
We will then develop and pilot these methods and communications to encourage visits to the park by this section of local community over the summer.